Vaccine persuasion

(September 9, 2020) Vaccination persuasion: Personal stories most likely to influence people toward COVID-19 shots, analytics firm finds
As coronavirus vaccines edge closer to market, the next question is how pharma companies and public health authorities will convince people to get them.
Civis Analytics decided to test what kind of messages might work. The data firm created five different themed messages and random tested them with 4,000 respondents.
They compared the results to the control group in which 73% said they were likely to get a COVID-19 vaccine.
The result? Personal stories proved to be the best motivator for COVID-19 vaccinations.
When people saw a mock ad about a real person,
in this case a young healthy person who contracted COVID-19 and died,
they were 5% more likely than the control group to say yes to a vaccine.
fiercepharma.com/marketing/vaccination-persuasion-analytics-firm-tests-for-most-compelling-covid-19-messages

(July, 2020) The Public’s Role in COVID-19 Vaccination: Planning Recommendations Informed by Design Thinking and the Social, Behavioral, and Communication Sciences
COVID-19 vaccination may require ramping up the use of sites that are already available and accessible to older adults but are used less frequently;
widely placed community pharmacies, for example, are an underutilized site for routine vaccine promotion and administration,
but they were used successfully for expanding access to pandemic vaccine in 2009 and 2010.
Most adults in the United States live closer to a pharmacy than to a clinic, and pharmacy vaccination programs
can be especially effective for harder-to-reach populations.
Other nontraditional vaccination settings include grocery stores,
senior citizen centers, health departments, mass vaccination clinics, and local corporations;
these have been assessed as safe and acceptable sites for pneumococcal and influenza vaccines.
After doctors’ offices, the next most common settings for influenza vaccination are pharmacies, stores (eg, supermarkets), and workplaces.
Schools, which are trusted institutions present in every community and available on weekends and at night,
are an additional candidate location; they were used during mass polio vaccination campaigns.
centerforhealthsecurity.org/our-work/pubs_archive/pubs-pdfs/2020/200709-The-Publics-Role-in-COVID-19-Vaccination.pdf

(September 9, 2020) Bioethics in a Pandemic: The Public’s Role in COVID-19 Vaccination
Public engagement, or lack thereof, in COVID-19 vaccine development and allocation is a key factor in eventual vaccine uptake.
Vaccine hesitancy among Americans is real and pervasive – according to some studies, only about 30%
of the population would want to receive a COVID-19 vaccine soon after one becomes available,
while roughly the same number would refuse to take it, even if the vaccine was made available at no cost.

Access to traditional places of care varies across geographies, communities, vulnerable populations, and other groups.
The Report proposes using various non-traditional, safe vaccine administration sites, such as places of worship , workplaces, and supermarkets,
in each case considering where the local population will feel safe going.

Backlash to some public health measures enacted by state and local governments (e.g., face mask mandates)
has often been couched as resistance to government overreach and impingement upon individual freedoms and values.
To head off similar arguments against COVID-19 vaccination, the Report recommends establishing governance structures
for the vaccination campaign that incorporate public oversight and community involvement.
Involving communities in this way could facilitate their sense of ownership in the vaccination enterprise and increase the chance of “buy-in” at the local level.
mintz.com/insights-center/viewpoints/2146/2020-09-08-bioethics-pandemic-publics-role-covid-19-vaccinationv

(January 29, 2021) How Influencers, Celebrities, and FOMO(Fear of missing out) Can Win Over Vaccine Skeptics
Inspire FOMO. Second, we recommend incentivizing the fear of missing out, both socially and economically.
For example, recently 82 percent of adults said they are not comfortable visiting family or close friends
inside their homes during the COVID-19 pandemic. This inability to socialize is more likely to influence
late majority and laggard groups to take the vaccine than health-related messages.

Since multiple vaccines and data on vaccines may be available by the time the late majority and laggards are ready
to make a decision, it is important that trusted sources inform this segment, so that they feel they are educated
and making the correct choice. For example, in 2016, US health authorities successfully used such a strategy during the Zika virus scare
to pinpoint the late majority and laggard segments of vulnerable populations
based on their demographics, behavior, and interests, allowing them to target their messages.
hbswk.hbs.edu/item/how-influencers-celebrities-and-fomo-can-win-over-vaccine-skeptics

The World Economic Forum linked this article here:
intelligence.weforum.org/topics/a1G0X000006O6EHUA0?tab=publications

(October, 16, 2009) Pandemic Influenza: Science, Economics, and Foreign Policy
..
HUANG: Yeah, of course, this -- I believe that a lot of this is going to be an ethical issue, a moral issue involved in rationing.
I mean, actually we are a market economy; do not like this term "rationing." You know, it's from the efficiency perspective -- (laughs) --
I think, you know, if we were given a limited supply of the vaccine, this is the optimal strategy.

OSTERHOLM: You know, if I could just add a piece here. We actually have a relatively interesting history
on the distribution of influenza vaccines in the United States, which I think speak to this.
In previous years, when we've had vaccine shortages, coincidental with increased news reporting of deaths due to influenza,
we've seen the elderly literally sit outside in lines for over an hour, in below zero weather, to get their immunization.
And then, as soon as there's a perception that it's not a problem anymore, or that there is enough vaccine, nobody wants it
and we end up throwing away millions of doses every year with seasonal flu.

cfr.org/event/pandemic-influenza-science-economics-and-foreign-policy

(The Council on Foreign Relationsis a long established deep state milieu.
Although perhaps the most public of all such groups, it is nevertheless highly influential within the US deep state,
and is often mentioned in conjunction with the Bilderberg and the Trilateral Commission.
Its influence may extend to de facto control of the US State Department)
wikispooks.com/wiki/CFR

(May 14, 2021) Use of fear to control behaviour in Covid crisis was ‘totalitarian’, admit scientists
Scientists on a committee that encouraged the use of fear to control people’s behaviour
during the Covid pandemic have admitted its work was “unethical” and “totalitarian”.

Members of the Scientific Pandemic Influenza Group on Behaviour (SPI-B)
expressed regret about the tactics in a new book about the role of psychology in the Government’s Covid-19 response.

SPI-B warned in March last year that ministers needed to increase “the perceived level of personal threat” from Covid-19
because “a substantial number of people still do not feel sufficiently personally threatened”.
SPI-B is one of the sub-committees that advises the Scientific Advisory Group for Emergencies (Sage),
led by Sir Patrick Vallance, the chief scientific adviser.
telegraph.co.uk/news/2021/05/14/scientists-admit-totalitarian-use-fear-control-behaviour-covid/